What is the Behaviour Change Framework?
The behaviour change framework can be applied to achieve all transport outcomes.
The behaviour change framework is a systems lens on tools and interventions that enable and support people to change their behaviour. The grey outer circle of the framework presents five categories of factors that can be used to support positive change.
The five categories are:
- Institutional factors – policy settings, governance structures, legal and institutional frameworks, guidelines and standards, informal institutions, and economic and market forces.
- Socio-cultural factors – social and cultural norms, values, citizen participation, social movements and collective action, inter-personal influence and media and advertising.
- Infrastructural factors – physical infrastructure (including quality and access) and spatial planning, digital and technology.
- Business, corporate, and organisational factors – investment, services, policies, and economic incentives of organisations.
- Individual factors – attitudes, awareness, habits and routines, abilities, and consumption choices.
Understanding how and why people behave and make decisions is important when developing transport policies.
Behavioural insights is the evidence base to help us understand how and why people within a community or setting behave the way that they do.